loewe AG, Kronach

• Individual Sound Projector: super-slim housing delivers genuine 7.1 surround sound with one single component
• Individual Stand Speaker SL: an extremely flat construction, combining high precision audio with elegant design

Kronach. – Loewe brings a true cinema atmosphere to the homes of cinephiles. With the Loewe Individual Sound Projector and the Individual Stand Speakers, the living room is transformed into your own cinema. The aim is no less than the fulfilment of the most exacting audio desires, with the most compact dimensions and perfect design.

Individual Sound Projector: genuine surround sound from just one component
With the new Individual Sound Projector, there are no more compromises on interior design, because with 40 small directional speakers and two new woofers with improved frequency ranges in just one housing, the walls of your living room are used as a reflective surface to produce genuine 5.1 surround sound by means of sound focusing. Should an appropriate source be available, such as a Blu-ray disk, then Loewe can deliver genuine 7.1 surround sound. Even if "only" a 5.1 source is available, the Individual Sound Projector can, for example, generate virtual 7.1 surround sound from the TV signal.

Performance has been further improved by yet more innovations. Two new amplifier units take the sound to an unprecedented level. An attractive high gloss front grid protects the speakers. In addition, the Individual Sound Projector is equipped with some very attractive features, including integrated FM radio with RDS, automatic volume which maintains the same volume when the channel is changed, multi-channel stereo function party mode for a homogenous sound and 11 cinema modes which provide even better audio enjoyment for songs and films. And there is space for all of this in an incredibly compact housing. Just 9 centimetres in depth, the Individual Sound Projector is exceptionally slim.

Furthermore, it offers the ultimate in convenience: four HDMI-in ports, one HDMI-out port, no additional cables and no more speaker positioning. Full requirements for the room are gauged automatically and the sound is optimally adjusted to suit. But the Loewe Individual Sound Projector can also be fine-tuned according to individual taste. And, of course, the entire system is fully compatible with all digital sound standards. Whether from TV, DVD or other digital sources – Loewe guarantees a stirring sound experience. The compact sound sensation is available in three attractive colours: Chrome Silver, Black and High Gloss White. In addition, interchangeable insets in various design and colour options allow it to be individually adapted to suit personal taste, to create an aesthetically perfectly coordinated home entertainment system when combined with the Loewe Individual TV. The Individual Sound Projector can be elegantly integrated into the new Individual Rack 165.45 SP.

Individual Stand Speaker SL: ultra-slim elegance and outstanding sound
If you favour the sculptural and aesthetically pleasing effect of sensationally designed stand speakers, then Loewe can offer you appropriate premium solutions in this domain as well. The Individual Stand Speakers SL impress with a quintessentially modern design in a minimalist idiom, and, moreover, interchangeable insets provide many customisation options. This concept was already introduced with the award-winning Loewe Reference system. It offers the unique synthesis of ultra-slim design with outstanding sound. All made possible with electrostatic technology. A wafer-thin membrane vibrates between two electrode grids and produces a sound which sets new standards with optimal accuracy. This technology allows the speakers to reproduce high and medium frequencies with complete precision. They are therefore particularly suited to naturally reproducing music and voices with a high proportion of higher frequencies, thus bringing the opera atmosphere to your living room in a highly authentic way. Due to the extremely low displacement resulting from the large projection surface, distortion is up to 100 times lower. A further strength of the electrostats is their dipole characteristic: sound is not only powerfully projected forwards, but also travels backwards in a cylindrical field of distribution, whereby the room walls are used as additional reflective surfaces. This corresponds to the natural sound propagation of original sounds and instruments, creating an incredibly realistic simulation. The sound retains its outstanding volume even in large rooms. The Individual Stand Speakers SL complemented by a Loewe Individual Subwoofer Highline deliver a special kind of audio experience whilst being a pleasure to look at.

Loewe is extending the expansive Individual Sound line in May with the Sound Projector and the Stand Speaker SL, as well as the Individual televisions with LED backlight.