Boundless entertainment

with Loewe os7 smart TV platform.

Others make televisions too. Loewe makes the difference. The Loewe bild i Smart TV offers pure entertainment experiences. From blockbusters and series to sporting events, music, reports and video games: Thanks to the Loewe os7 Smart TV platform and the integrated App Store, you can enjoy an almost limitless variety of entertainment and information at home. Whether watching television, using video-on-demand, browsing media libraries, listening to music, surfing the Internet or accessing online streaming services - your entertainment programme can be conveniently controlled via the Smart TV platform or by voice command. Content from streaming services such as Netflix, Amazon Prime Video, DAZN, Apple TV and Disney+ or media libraries is displayed in a tidy look on the home screen. This allows you to see at a glance what the smart TV offers and to control all important functions intuitively - without long waiting and loading times. Your home cinema starts in just four seconds. And if you want to start the blockbuster immediately, you can use the direct keys on the remote control, with which you can control the most important streaming services at the touch of a button. Or you can simply use the voice control: with the microphone built into the remote control, Alexa follows every announcement in a flash via the activation button. 

True to life with Dolby Vision™

Infinite expanses that stretch right up to your sofa and can be experienced realistically in your living room: that's Dolby Vision™. This brings the reality of distant, vast landscapes and fantastic, endless expanses into your own four walls. Thanks to high-contrast images and an impressive colour spectrum, you can experience films and series as realistically, vividly and room-fillingly as if you were standing in the midst of impressive nature or floating in space. You can enjoy powerful moments with an extra-wide colour space and an astonishing naturalness. For this superlative picture quality in HDR reproduction, your new Loewe bild i also supports the HLG and HDR10 formats in addition to Dolby Vision™.

Extraordinary through excellent OLED colour reproduction

The 4K OLED display with its rich, deepest OLED black based on self-luminous pixels guarantees breathtaking contrasts and enormous image depths: Experience cinema thrillers, football highlights or nature reports as authentically and realistically as never before. The dark night scene in a thriller appears razor-sharp without any disturbing grey haze. The movements of your favourite team's lightning-fast offensive play are rendered velvety and smooth. And the thrilling spectacle of nature is bursting with brilliant contrasts and bright, natural colours. The result: an excellent richness of detail and outstanding colour fidelity. Nothing just flits by, nothing is outshone - and that from the very first time you switch it on. Thanks to the pre-calibrated cinema mode, the Loewe bild i does not require any time-consuming adjustment of the colours. The modern Loewe all-rounder is manufactured in our factory at our headquarters in Kronach with great attention to detail and the utmost care. The OLED fine-tuning is carried out by hand in a time-consuming process. In this way, each individual screen is precisely adjusted to the perfect colours with unique precision and matched to European viewing habits and the lighting ambience of the living room.